PITTSFORD, N.Y. – breathe, the unique yoga studio, store, kitchen and spa headquartered in Pittsford, announced that it will host three yoga-inspired workshops Friday, May 25th and Saturday 26th with renowned yoga teacher and humanitarian, Seane Corn. Her visit kicks off breathe’s plans to offer 10 inspiring events to mark 10 years in business. breathe first opened its doors in Pittsford on Nov. 22nd, 2002.

“Seane Corn has been a good friend who has always supported what we do here at breathe, from the yoga we offer to the food we serve to our humanitarian efforts to how we do business,” said Cyndi Weis, breathe’s owner. “We are thrilled she will help us kick off our 10th anniversary year and will inspire people with her gifted teaching style and her very centered approach to life and service.”
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To kick off the launch of its downtown annex, breathe just hosted a fabulous benefit to support its 2011 Seva Challenge, a fund-raising program it participates in annually to raise $20,000 for a country-in-need.  The event featured music by local artist, Angelo Rose; food by breathe and the Good Food Collective; and a silent auction.  Proceeds will help breathe meet a $20,000 fund-raising goal to help those in Haiti affected by the 2010 earthquake.

For photos I took at the event, visit Flickr:  http://flic.kr/ps/24EbcD

Cyndi Weis of breathe

For four years, breathe has aligned with Off the Mat, Into the World (OTM)’s annual Seva Challenge. Led by celebrated yoga instructor Seane Corne, OTM is a not-for-profit organization that challenges the national yoga community to raise funds for global needs.  Those who raise $20,000 for each year’s project are invited to join OTM on a humanitarian trip to the benefitting country.  “Seva” means “service.”
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Well, it has been hot, hot, hot here in Rochester.  Some may wonder:  why do vinyasa – otherwise known as “hot” – yoga in the summer, after all it is done in a heated room.  Carly Weis runs the yoga programs at breathe and visits with Evan Dawson during a WHAM TV 13/CW 16 morning show earlier this month and explains why.  http://www.13wham.com/mediacenter/local.aspx?videoId=2664789&navCatId=389-yoga

Both breathe and Scott Miller were recently featured in Mary Chao’s great article on the upscale nature of Webster Plaza, which appeared in the Democrat and Chronicle June 26th.  Here’s an excerpt from her story.  I was even quoted for the story!  For the whole piece, visit http://www.democratandchronicle.com/article/20110626/NEWS05/106260325/Newer-tenants-breathe-life-into-Webster-Plaza.

Growing up in Webster, Kristine Thompson recalls what the old Webster Plaza was like. There was Proietti’s Italian Restaurant, which is still at the plaza, and Ames department store.”It felt very small-town,” says Thompson, 42, who now lives in Honeoye Falls. “I have lots of good memories of riding my bike everywhere and walking everywhere. Proietti’s was always the go-to place for pizza and good food.”

Today, Webster Plaza is filled with new life, as the once nondescript suburban strip mall is now occupied by several hip tenants.

Carly and Abby Weis were on WHAM TV 13/CW 16 in June to talk and demonstrate to) Evan Dawson about the benefits of taking a yoga that has a yoga assistant in it.     They also talked about the new yoga assistant training program breathe is offering.  Here’ s the segment:  http://www.13wham.com/mediacenter/local.aspx?videoId=2544464&navCatId=389-yoga

Here’s an excerpt of my second blog post on WHEC TV 10′s Web site.  It’s a tasty one, too – all about breathe in Pittsford now carrying Jeni’s Splendid Ice Creams.  Imagine the best ice cream you ever had times 100 and imagine that it’s made from only the best, most wholesome and nutritious ingredients available.  Yum.  (For the full post, visit: http://brighton-pittsford.whec.com/news/arts-culture/artisan-ice-creams-now-breathe-pittsford/52348)

I popped into breathe in Pittsford the other day to try the line of artisan ice creams they just started carrying: Jeni’s Splendid Ice Creams.   Jeni’s is hailed as one the most delicious and creative artisan ice creams in the country by the New York Times, Bon Appétit, Food and Wine and many other publications.  From personal experience, I can say that they are indeed “splendid.”

breathe will offer 14 varieties year-round such as Black Coffee, Brown Butter Almond Brittle, Riesling Poached Pear, Backyard Mint, Strawberry Buttermilk, Goat Cheese and Cognac Fig, Wildberry Lavender and others. When I was there, I tasted Buckeye State, a heavenly concoction of peanut butter and chocolate; Salty Caramel, pure deliciousness on a spoon; and Lemon Cream, a lovely refreshing balance of citrus and cream.

Every month, breathe offers a variety of cooking and nutrition classes.  Here’s the schedule for May and June.  For more information or to register for these programs, call 585.248.9070 or visit www.breatheyoga.com.

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On Friday last week, I attended a very inspiring talk given by Carly Weis from breathe.  She had just returned from a two-week humanitarian trip to South Africa.  While there, Carly worked with many people affected by HIV/AIDS.  While she gave the talk, I was deeply moved by her compassion and the sincerity with which she spoke.  Everyone there listened completely and the openness in the room was tangible.   
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Press Release/Calendar Information

For immediate release: Feb. 24, 2011

Media Contact:
Kristine Thompson, Storyline Public Relations
Office 585.624.7229, Cell 585.944.5477
Kristine@storylinepublicrelations.com

breathe’s Cooking and Nutrition Programs for March and April

WHAT:   
Every month, breathe offers a variety of cooking and nutrition classes.  Here’s the schedule for March and April.  For more information or to register for these programs, call 585.248.9070 or visit www.breatheyoga.com.
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Mike Murphy, writer with the Messenger Post papers, recently wrote a compelling piece on “Eating Well: The Color of Good Health” (published online Jan. 25).  In it, he talks to both Cyndi Weis of breathe and Jeanne Sozio from Lori’s Natural Foods.  Here’s an excerpt from his article:

Say you start your morning with a doughnut and coffee with two sugars, down a fast-food burger and fries for lunch, and end the day with a pizza and a few brews.

Your bulging waist and skyrocketing health care costs have you thinking, “It’s time to start eating healthy — this time I mean it.”

Making a drastic lifestyle change, especially when there are so many food options out there, can be difficult. Organic or natural? Wheat germ or no wheat at all? With so many conflicting health reports out there, it seems as if no one can definitively say if even a cup of coffee is good for you or not so good for you — leaving most of us screaming for help!

Keep it simple, say Jeanne Sozio, who has worked at Lori’s Natural Foods Center in Henrietta for 20 years, and Cyndi Weis, owner of breathe yoga in Pittsford and registered dietitian for 22 years.
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